Public relations has always been about building relationships though the dissemination of quality information such as well-written articles, case studies, surveys, press releases, blogs, slideshows, videos and podcasts. Infuse a solid public relations strategy with modern day SEO requirements, and you will attain both more brand awareness and more traffic to your Web site. Our SEO public relations services combines our 15+ years of public relations experience, with the latest SEO techniques to both build your brand and help your target audience find you online.
SEO Public Relations Services
Search Engine Optimized Press Release
SEO press releases communicate events taking place within your company and are written to help boost your position in search engine rankings. As part of this service, our team will write a keyword optimized press release with a minimum of 350 words, three anchor text links, two URLs and photo.
We will also submit your release to available free wire services such as PR.com, Online PR Media and EcommWire.com (for ecommerce companies only).
Add Newswire Distribution
While the free wire services are a good start, for added exposure, you can have your release distributed on the one of the top newswire services in the industry. Using a quality distribution channel through BusinessWire, Marketwire, PR Newswire, or PRWeb typically generates between 50 and 200 additional links from quality online publications such as Wall Street Journal, online business journals, and television station news sites.
Building upon our press release service, a custom media campaign puts your news directly in front of media influencers in your focused niche. With your input and our extensive influencer relations experience, we will identify the top content publishers (magazines, bloggers, radio stations, etc.) that your company would like to work with. And if you do not feel comfortable interacting with the media, one of our public relations professionals with a minimum of 10 years of experience can manage all inquiries and requests for information, including as needed interview requests
Expert Articles in Magazines & Journals
Association with credible third-party magazines and journals are monumental to a successful public relations program. A public relations expert will work with key media contacts to get your company a guest post on an influential blog or an article in an industry magazine resulting in both valuable brand exposure and quality link building for your company. We research and work closely with you to identify story angles that are interesting, relevant, and valuable for publishers. We’ll then pitch these story outlines to your top three media outlets and secure a guest author opportunity. Once the opportunity is secured, one of our writers will ghost write the article on behalf of your company.
Ongoing Media Relations
Building an ongoing media relations program keeps your company top of mind with the key influencers in your industry. Going beyond a press release media campaign, we know how to position your company as experts in their respective field so that journalist, editors and bloggers rely upon your company as a valuable and quotable resource for their published stories.
With deep-rooted, subscription-based relationships with end-users, top industry analysts have the power to make or break deals. As such, the goal behind an effective Analyst Relations program is to “influence the influencers.” Codey will work with your company to build relationships with industry pundits at firms such as Gartner, International Data Corporation and Forrester Research.
The third-party credibility that goes hand in hand with a product review is paramount. Codey helps research the right product review opportunities and then writes up compelling pitches so your company can get well-deserved recognition for its products and services. Once a review is secured, we can work with you to promote the win via SEO driven promotional content.
Industry awards are the cornerstone to many successful companies’ marketing programs. Codey helps research the right awards and then writes up winning applications and pitches so your company can get well-deserved recognition for its products and services. Once an award is secured, we can work with you to promote the win via SEO driven promotional content.
Placing spokespeople and key customers at appropriate trade venues helps to create a leadership image for your company as well as forge a personality and high profile for company’s target audiences. Codey has a proven track record of placing its clients at the industry’s top events. Once a speaking engagement is secured, we can write up SEO driven content to promote this important marketing win.