While the value of public relations should not be measured qualitatively alone as it is impossible to measure the value of a positive relationship and brand image, Codey understands the need to have quantifiable metrics. As part of any of our services and whenever possible, Codey provides metrics on key areas such as:

  • Number of articles/quotes/reviews compared to goal
  • Number of analyst briefings compared to goal
  • Total impressions/circulation
  • Key message analysis
  • SEO analysis (how much did your site’s ranking move for top key words)
  • Web site traffic analysis (did you increase the number of visitors to your site)